Developing Brand Personality For Artists
3.00pm-4.00pm, Wednesday 29 July 2020
Workshop hosted by GG McGauran
About the session
This workshop will be focused on exploring brand personality, different ways to develop your own brand in a genuine way and how to express it to the world. We are no longer taking registrations for this workshop.
About your host
GG McGauran is a creative director and photographer. After beginning her career exhibiting in both group and solo exhibitions in Rome, Tuscany and Miami she became fascinated by the music world. Through collaborating with local and international artists, she has explored the power and playfulness in music through creating sets, costuming and using post-production as an illustrative tool. Her vibrant images have been featured in several music publications including Rolling Stone, Interview Mag, Billboard, NME, LNWY etc. She has also worked with several commercial clients including Facebook, Instagram, Youtube Music, Twinings, Sony Music, Warner Music and Mushroom Music.
GG has also completed her Masters in Advertising with a thesis in Developing Brand Personality for Emerging Musicians. This enables her to work with artists to create exciting images that consciously seek to amplify their personality and music.